Category Archive: Business News

What Call Me Maybe teaches about marketing

So let’s have a little fun with this message. Summer always gets us nostalgic – especially when it comes to iconic jams – and we were recently reminded it has been 10 years since Carly Rae Jepsen’s catchy Call Me Maybe was the hit of the season. (Where did the time go?) Whether you loved […]

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4 tips to sell fast this summer

Given the increasing interest rates and the increase in inventory, it is trending towards a more “normal” summer for real estate, which is not necessarily a bad thing. In fact, we’re here to say it is very much still a seller’s market right now. Yes, it may not be as hectic for buyers – again […]

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5 apps to know this summer

Technology plays a huge role in making our lives easier and helping our teams provide the best customer experience possible. That’s why we wanted to talk about five apps we think our real estate professional friends should know about this summer. Hint: They are not all real-estate specific (on purpose). Calendly: All of us in […]

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Branch Spotlight – Mountain Home

Home to the largest military base in Idaho is our newest branch spotlight, Mountain Home!  With a population of 14,308 (as of 2020), Mountain Home is the largest city and county seat of Elmore County. The town has so much to offer, from scenic parks and playgrounds, to CJ Strike Reservoir, and the Bruneau Sand […]

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Realtors, it’s time to get real on TikTok

Video marketing – whether we’re talking virtual home tours or engaging social media content – is here to stay. While both Facebook and Instagram are great places to post short videos to reach your audience, this message is all about TikTok. Yes, we’ve been hearing about this platform for years, but now is the time […]

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Fun stats! Celebrate our favorite month of the year!

One of our favorite times of the year, National Homeownership Month, is upon us once again. Every June is dedicated to the recognition of homeownership and all of the benefits involved. If you already own a home, then you know how rewarding it can be. And for those still in the market for their first […]

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How do interest rates affect your buyers’ wallets?

We’ve all heard the conversations this spring – interest rates are on the rise. But what does that mean in dollars and cents for your buyers this summer?  Consider this: fixed mortgage rates in April were almost 2 percentage points higher than a year ago, which is a difference of literally thousands of dollars each […]

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3 reasons we may be on the cusp of a building boom

Single-family home construction has been booming ever since the start of the pandemic. Even while dealing with supply chain issues, higher prices for materials and of course the pandemic, work is coming in quicker than it can be completed. Yes, it’s true larger firms did have delays. However, many of our smaller contractor friends continued […]

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Top 3 tips to remember when building your personal brand

Building a personal brand is essential in the digital world, especially for those of us in real estate. We work with some of the best people in our markets, but others should know, too. This business, after all, is all about relationships and making connections.  In the past, getting your name out there was limited […]

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Adjustable-Rate Mortgages Are Back. What we should all know about them now.

Adjustable-rate mortgages (also known as ARMs), are gaining popularity again as home prices and interest rates continue to rise. While they can offer affordability to homebuyers, they are a cause for concern for many who remember their contribution to the 2008 housing crisis. However, it’s a different ballgame right now. Let us explain why.   What […]

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