10/19/23

4 reasons to push ahead with video marketing

Real estate is a visual industry, and there’s no better way to showcase properties than through video. High-quality videos offer a comprehensive view of a property, allowing potential buyers to get a feel for the space before physically visiting. Drone footage, 360-degree tours and virtual walkthroughs are powerful tools our agent friends have at their disposal, but everyone in our industry should be using video content of all kinds to get our messages – and our faces – in front of customers.

It’s why we’ve talked so much about this topic in this space previously – we want to keep you on the cutting edge. However, we know 2023 has been full of unique challenges, so consider this a seasonal reminder to ramp up your video marketing efforts again if you’ve fallen behind.

Creates captivating and engaging content. Capturing your audience’s attention is no easy feat these days. Video, however, provides a dynamic and interesting way to convey information. It allows for storytelling, showcasing properties and visually explaining complex processes, such as title insurance or the closing process. By leveraging the power of audio and visuals together, you can create an emotional connection with your audience that isn’t as easy using other avenues.

Builds authority, connection and trust. Why is that emotional bond so important? People will feel a direct relationship with you if they see your face, and then the information you share will be associated with you. You instill confidence in potential clients by positioning yourself as an authority figure. Plus, people naturally want to do business with those they know, like and trust.

Assists with SEO and online visibility. Search engines, particularly Google, favor video content. Websites with video are more likely to rank higher in search results, increasing their digital footprint. Additionally, videos are more likely to be shared on social media platforms, further boosting your brand’s exposure, which leads to more organic traffic and potential clients discovering your services.

Video is what your audience wants. Whether for educational content, product reviews or property tours, video is the go-to medium for information. By aligning your marketing efforts with consumer preferences, you demonstrate your ability to stay relevant and in tune with their needs.

Our teams know we work with some of the best real estate professionals in the business, but we want everyone to know that, too. Get in front of the camera and start creating. We can’t wait to see what you start, or keep, producing the rest of 2023!

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