Real Estate Tip of the Week: Understanding Google Analytics

If you’re looking to improve your site to help boost sales, find more clients, and / or improve your mobile app, then Google Analytics is where you need to start!

Google Analytics helps provide insight into some pretty awesome data – and you don’t have to be tech savvy to use it (although, it always helps!).

How to Install

It’s free! And free is always good.

You’ll need to go to the Google Analytics sign up here, and create an account. You’ll include which site(s) you want Google Analytics to keep track of your data for.

After you’ve filled in the names of your website and account, you can find the tracking ID at the bottom of the page.

If you don’t know how to read or edit HTML code, ask a knowledgeable friend or colleague to help you – you’ll need to provide them the code and access to your website. The code will need to be pasted onto every page of your website, just before the </head> section.

What Can You Track?

Here are a few things Google Analytics will organize for you:

  • Location: identify the geographical location of your site visitors
  • Traffic Source: identify what websites send traffic to your site
  • Content: Sort through the most popular blog posts and pages of your site
  • Devices: see whether visitors use a mobile device or a computer more when accessing your site

Review Overview Report

The overview report is important to look at to track your traffic. Go to “Insights > Reports” to open the reports page in your dashboard.

Here are the things to look at in this report:

  • Sessions: see what a visitor does in a single visit – like browse multiple pages, purchase products, etc.
  • Users: the number of visitors who arrived at your site during a selected date range
  • Page Views: the total number of pages viewed
  • Bounce Rate: the percentage of visitors who leave your site after just viewing one page

Want a More In-depth Look?

Google Analytics has A LOT to offer. It can seem overwhelming at first, but there are plenty of user-friendly guides that can help you sort through the fluff of things you really want to be looking at. Check out Moz’s Guide here as one of the many great guide examples.

Looking for more real estate tips and guides? Follow Alliance Title’s Blog for more.

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