Real Estate Tip of the Week: How to Schedule Your Social Media Posts

Not so newsflash – posting to your real estate social media pages is important!


Because it helps create a band of followers who get to know who you are, what you do, and how you can help them achieve their goals within real estate. Social media helps with attracting leads, following up with past clients, and showing your true authentic self.

But sometimes, your hectic schedule can get in the way of your social media time.

While it’s easy to forget about posting here and there, it’s critical that you keep a consistent posting schedule for your brand.

Here’s how to do it:

Scheduling Tool

Facebook – Facebook has it’s very own scheduling tool that is free to use. You’ll act like you’re scheduling a normal post, but instead of clicking “Publish,” you’ll click the drop down arrow to select “Schedule.” This will bring you to a window that’ll allow you to select a date and time you want your post to publish.

LinkedIn / Instagram / Twitter – Unfortunately, these platforms do not have their own scheduling tool within the app. There are, however, free scheduling tools that you can use! Hootsuite, Buffer, and Later are all great scheduling tools that are free to use. Check out more social media scheduling tools here.

Whip Out Your Calendar

We know we just mentioned how busy you are – but it’s important that you block out time in your day to work on your social media game.

Give yourself 30 minutes a day in the morning and 30 minutes a day in the afternoon.

Plan out what you want to post and when – are you going to post about an open house event you’re putting together? What about discussing housing market statistics for first-time homebuyers? Think about what you plan to post, and how you’d like to execute it.

Best Days and Times to Post

According to Coschedule, the best times to post on each social media site it displayed for you below:

Social Media Platform Days and Times to Post
Facebook 9-10am, 12-1pm; 4-5pm; Thursday-Sunday
Instagram 8am, 1pm, 9pm; Friday
LinkedIn 12pm; Wednesday
Twitter 8-10am, 12pm, 7-9pm; Monday-Friday

Now, this doesn’t mean these are the only days and times you can post – rather, if you have a post that you really want your audience to see and engage in, think about posting within these time frames.

Social media is the key to accessing more followers and more leads! It’s a great space to showcase how special you are and what you can bring to the table for your buyers and sellers. Now get out there and post!

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