Real Estate Tip of the Week: Link your Brand with LinkedIn

Your real estate agent brand shouldn’t solely fall on Facebook’s, Instagram’s, or Pinterest’s shoulders!

With 500 million members and counting, LinkedIn is a prominent social media space to share what your brand is and what you have to offer.  LinkedIn is a professional space – this means your audience is expecting professional and educational tips and postings. You don’t need to worry about staying “in the loop” with any lingo that might be present on Facebook or Instagram.

LinkedIn is your virtual resume; it is a great place to show off your achievements and accomplishments – potential clients can get a great sense of the path you’ve been on in regards to selling real estate.

So, what are some of the ways you can upgrade your LinkedIn profile?


Your headline should include keywords that include your profession. This way you are easily searchable and clients know what you specialize in.

Another additional tip with keywords – your customized URL. If you go to the right side of your profile page, you can click “Edit Public Profile and URL.” From there, you can personalize your URL to stand out above the rest. Consider having it tie in with your profession, i.e., “JaneDoeRealEstateAgent.”


Like a resume, LinkedIn allows you to write down some of the skills you believe you have and should show to potential clients. Think – “staging perfectionist” or “works with first-time homebuyers” as some of the skills you’d like to highlight. After you’ve created a few, LinkedIn will notify your connections to endorse you for your skills.


As a real estate agent, you know recommendations are everything! LinkedIn makes it easy for you to reach out to past clients:

  • Click the “Me” icon at the top of your LinkedIn homepage
  • Select “View Profile”
  • Scroll down to the “Recommendations” section and click “Ask to be recommended.”

From there, you can write in the connection (in this case, a past client) that you would like to have write a recommendation for you! In theory, it would be best to ask this past client in person if they’d be willing to write a review for you instead of surprising them with a notification later.


It’s important that you engage through your LinkedIn profile. Interact with content posted by your connections, or any updates posted about them.

LinkedIn is more than a social media site – it’s your online resume! And it’s a great way to showcase you and your abilities as a real estate agent. 

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